| South Asian Market |
| Who are South Asians |
| SiliconVille considers South Asian community as people from India, Pakistan, Indonesia, Bangladesh, Sri Lanka, Nepal and Myanmar origins. |
| |
| Why target South Asians |
- Affluent
- The median family income for South Asians in 2007 was $92,925 compared to median income for entire US at $48,451
- Over $90 Billion disposable income
- Increasing population
- Grew by 125% from 1980 to 1990
- Grew by 106% from 1990 to 2000
- Grew by 38%, almost 15 times the national growth rate, between 2000-2005
- Expected to maintain the growth from 2005 to 2010
|
| Why target South Asian Community in the Silicon Valley |
- Over 250,000 South Asians reside in the San Francisco Bay Area
- This accounts for
- over 25% of the South Asian population in the Western US region
- over 10% of the South Asian population in the entire US
|
| SiliconVille is able to reach these customers by…. |
- Providing targeted grass roots reach
- Catching attention by the culturally customized content on the SiliconVille network
- Being present at local South Asians’ grocery stores and restaurants (places most frequented)
|
| |
